Last Sunday The Guardian reported that Apple's sudden desire to get involved into media is no joke. Company is trying to establish a relationship with the media brand Condé Nast, which owns publications including The New Yorker and Vanity Fair:
Rumors have even circulated that Apple is looking to buy parts or all of the troubled magazine publisher Condé Nast, a move that would further its push, initiated with the Apple Watch, to become a luxury fashion accessory, lifestyle and content brand.

Rumor followed after Apple bought Texture last month. Texture is a digital magazine subscription service that is partly owned by Condé.
Condé Nast chief executive officer Bob Sauerberg was quick to shoot down the rumors on Monday, telling the New York Post simply, “We are not for sale.” Insiders estimate the ostensible sale price would hover between $1 billion and $2 billion.
We reached out to Apple's PR, but will they give us an answer we highly doubt.
Can you say Halleluja?!
INDIO, CALIFORNIA - APRIL 21: (EDITORS NOTE: Image has been converted to black and white.) Kanye West performs Sunday Service during the 2019 Coachella Valley Music And Arts Festival on April 21, 2019 in Indio, California. (Photo by Rich Fury/Getty Images for Coachella)
Just like in fashion choose quality rather than quantity